Wholesale hair care products purchased direct from the manufacturer can save time and money. For salons and barber shops squeezed by the economy and competition, cutting out the middleman, while obtaining the highest quality shampoos, conditioners and styling aids can add profits and improve customer loyalty.
Many salons purchase name-brand beauty supplies in the hopes that the marketing effort and cost (as well as the name-brand recognition) will lead to point-of-sale revenue. While in some cases this may be true, but rarely do consumers purchase without being advised or consulted by their stylist or barber. Lack of education, time, and the desire to not put undue "pressure" on repeat or "good" customers, leads to poor revenue generation from heavily stocked shelves.
Sales do however occur on the back-bar and back-wash where clients like the smell, feel or manageability when they get home or when shampooing is completed. This is where the sale occurs! And finding products purchased at wholesale or distributor pricing provides an excellent opportunity for stylists and aides to gently coax or educate on the products they just used. The result? Improved sales and customer satisfaction.
Most manufacturers market their leading products through wholesalers or distributors. Significant costs are incurred for packaging, advertising and education of staff - especially for theme or dedicated brand salons. And, while many companies are providing sub-lines for large and small box retail (re Wal-Mart, Walgreens, Target, etc.), they often reserve their premium brands for exclusive purchase through hair salons.
Purchasing direct from a manufacturer alleviates many of the overhead costs related to distribution and provides premium products at significant savings - albeit without the vibrant packaging and excessive advertising dollars. Find the best solutions for your company:
Shampoos
Conditioners
Styling Aids
Find advanced formulated and tested solutions for dryness, clarifying, oiliness, improved body and moisture. Deep-treating conditioners that help improve growth and build strength and shine with protein and amino acid enriched formulas. Find targeted solutions for thinness or thinning, scalp psoriasis, dermatitis, and increased volume and definition.
Purchasing wholesale hair care products direct from the manufacturer is not what it used to be. Gone are the days of upstart, made in the basement products with marginal effectiveness. Today's manufacturers use formulations developed and researched in conjunction with international active ingredients producers that have been tested, evaluated, and proven to provide superior results. The products speak for themselves - and so do the profits.
(expert=Tim_Faber)
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